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Revamped WooCommerce infrastructure, boosting site speed by 40% and product engagement by 25%. Deployed loyalty systems and smart plugins, increasing repeat purchases by 30%. Integrated WhatsApp chat to cut inquiry response time by 50%, enhancing conversion rates. Automated Klaviyo flows—birthday offers, cart recovery, order journey updates—driving an 18% lift in email revenue and customer retention. Streamlined blog, SEO, and promotional content into a unified sales funnel to grow qualified traffic and improve conversion consistency. Implemented coupon controls to reduce misuse and optimize checkout performance.

As a consultant for NGB, I have successfully developed and executed targeted campaigns to boost customer engagement and sales. I optimized email automation for over 10,000 subscribers, led the website redesign to enhance user experience and SEO, and created on-brand content that aligns with company goals. Leveraging expertise in Shopify, digital marketing, and analytics, I have streamlined NGB’s online presence, driving efficiency, growth, and increased revenue.

Implemented regular audits and stringent asset management protocols, resulting in a 20% reduction in asset mismanagement. Provided detailed asset reports to the board, leading to a 15% improvement in asset utilization and protection.

I co-founded MatrixSprint to build a digital business ecosystem that empowers African entrepreneurs and SMEs to work smarter and scale confidently. I lead product strategy, platform architecture, and team execution across our ERP suite, which includes modules for inventory, HR, invoicing, CRM, POS, analytics, and training. I’ve overseen the development and launch of microservices tailored for industries like transport, retail, and legal — streamlining fragmented workflows into unified, scalable tools. Beyond engineering, I drive our go-to-market planning, customer onboarding, and growth automation. My role bridges tech, business, and user experience — ensuring every solution we deliver solves a real problem and delivers measurable impact.

Monitored and analyzed e-commerce (Magento) metrics, identifying key areas for improvement in audience acquisition, behaviour, and conversions. Sourced new products, increasing competitive edge and leading to a 10% increase in customer retention.

Monitored quality control metrics, including defect densities and open defect counts, leading to a 15% reduction in product defects.

Facilitated scrum processes and managed product development, increasing team productivity by 25% and fostering a culture of ownership among team members.

Evaluated website traffic and target audience metrics, recommending strategies with the latest tools and trends, resulting in a 30% increase in site traffic and a 20% improvement in user engagement.